In many ways, impression is about creating the feeling of remembrance and familiarity. In the same way, we bring about change in order to leave an impact, to make a mark, and to develop where before there was nothing. This identity is what sets us apart from others.
As a company or group, you and I both want to be first when others think of an industry and many companies spend precious resources and time to get to that level.
Finding the right balance of characteristics to put us at that vantage point gives us the ability to leave an impression deep in our stakeholder’s and client’s minds. It also gives us an opportunity to create something that makes us unique.